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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

In this blog post, I’m going to talk about how to evaluate those annual appeals before you publish them so you know you’re sending out the best possible ask. . Once you’re ready to look at your appeal again, you should evaluate it by asking the five questions below. I stick by them as a place to begin. you” and “your”? .

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Data in the Museum: Experimenting on People or Improving Their Experience?

Museum 2.0

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " Facebook decides what content you see, what ads you see, and your personal ratio of puppies to snow warnings. We''re trying to personalize. What do you think?

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities. Ask the candidate/vendor to evaluate areas of improvement on your site.

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