Guest Post by Martin Djupdraet: Let the Decision Makers Do the Audience Research
Museum 2.0
APRIL 11, 2019
It is the second most visited museum in Denmark. There are two elements of the research: tracking and interviewing. The same staff member then interviews the visitor three weeks later. Something we learned about food through the interviews was that the guests consider the food at the museum as part of the museum's storytelling.
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