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Building Community: Who / How / Why

Museum 2.0

These are the slides and notes for the talk I gave at the American Alliance of Museums conference on Monday, April 27 about the Santa Cruz Museum of Art & History. When I became the director of the Santa Cruz Museum of Art & History four years ago, I took this work with me. They talked about community building.

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Audience Demographics and the Census: Do We Have a Match?

Museum 2.0

About five years ago, I sat in a planning meeting for a museum that was undergoing a major renovation. The demographics of the museum visitors would match those of the city at large. This survey focuses on attendance to traditional arts institutions--museums, theaters, symphony halls. The demographics are what they are.