Audience Demographics and the Census: Do We Have a Match?
Museum 2.0
FEBRUARY 4, 2015
The demographics of the museum visitors would match those of the city at large. The demographic profile of those engaged would match that of the nation/region/city. It could be chosen for reasons related to the institution''s mission (for example, a focus on youth empowerment) or for reasons related to the market demographics (for example, a growing number of Latinos). The demographics are what they are. Is matching local demographics "enough"?
Let's personalize your content