Audience Demographics and the Census: Do We Have a Match?
FEBRUARY 4, 2015
The demographics of the museum visitors would match those of the city at large. The demographic profile of those engaged would match that of the nation/region/city. It could be chosen for reasons related to the institution''s mission (for example, a focus on youth empowerment) or for reasons related to the market demographics (for example, a growing number of Latinos). The demographics are what they are. Is matching local demographics "enough"?