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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Trust and Culture Trust and culture are deeply intertwined. From the beginning of her tenure at ENA, Nancy has made building a positive culture a priority. Nancy MacRae, MS, CAE, ENA, describes the relationship between trust and culture. Nancy MacRae, MS, CAE, ENA, describes the relationship between trust and culture. “As

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

Create a New Donor Welcome Series It’s crucial to start cultivating positive relationships with donors right from the start of their involvement with your nonprofit—after all, the average retention rate of first-time donors is under 20%. To prove to them that they do, write fundraising emails that demonstrate each donor’s personal impact.

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?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

When a nonprofit’s Salesforce database is current, clean, and complete, data can be used confidently and strategically to drive increased donor acquisition and retention. The giving history on her actual record is now understated. Data integrity can be boiled down to three Cs — currency , cleanliness , and completeness.