Crowdsourcing vs Community-sourcing: What’s the difference and the opportunity?
Amy Sample Ward
MAY 18, 2011
For me, the two most prominent reason to include crowdsourcing in your engagement strategies for campaigns or contests include: Crowdsourcing invites diversity by encouraging anyone with an idea or interest to participate. The core elements in both crowd and community engagement are time, action, and people. Who do you need to reach?
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