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The Blue Sweater 500

Beth's Blog: How Nonprofits Can Use Social Media

The winner was Lethal Sheethal who was about to leave for six months on her Kiva Fellowship in Peru. Before leaving, she did a fundraiser and raffled off her copy of the book. To enter the contest and for information, read this post. That was a networked approach to leveraging the ideas in the book.

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Web Video for Social Benefit Sector: Some learnings.

Beth's Blog: How Nonprofits Can Use Social Media

Contests can work too, the Crooks and Liars was mentioned. Current offers TV time; Sunlight Foundation and moveon.org ran contests for the best ads, with Sunlight offering cash prizes. The video producers, a husband/wife team, started their company after doing some volunteer work in Peru with CARE. Exposure can be a motivation.

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