Web Video for Social Benefit Sector: Some learnings.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 11, 2006
Contests can work too, the Crooks and Liars was mentioned. Current offers TV time; Sunlight Foundation and moveon.org ran contests for the best ads, with Sunlight offering cash prizes. The video producers, a husband/wife team, started their company after doing some volunteer work in Peru with CARE. Exposure can be a motivation.
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