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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). Additionally, after the design is complete, we try to revisit the Analytics data and do some comparison to measure how successful the project was. If we set up Goals, reviewing them post-launch is another great success metric. What’s Next.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Respond to the program survey.

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