How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates
NetWits
JANUARY 3, 2011
Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.
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