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Why is "World Class" so Classist?

Museum 2.0

Jason Beaubien was reporting on the Soumaya Museum in Mexico City, the gleaming new art museum built as a "gift to Mexico" by the world's richest man, Carlos Slim. The news report , strangely, focused on the question of whether the Soumaya Museum is a rich man's indulgence or a truly "worthy" cultural institution.

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Becoming Generous Thieves: Notes from the Museums in Conversation Keynote

Museum 2.0

On Monday, I gave the keynote at the Museums in Conversation conference in Tarrytown, NY. I learned to cultivate creative greed while working on Operation Spy at the International Spy Museum, where I was lucky to be working on a project that was so new to us that we didn't have any pre-established models or structures for doing it.

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Dangerous/Ridiculous: Reflections on AAM

Museum 2.0

Last week, I was in Minneapolis for the American Association of Museums annual meeting. Kathleen McLean led a terrific session called "Dangerous Ridiculous" about risk-taking in museums. Interestingly, at my museum, our team is naturally better at ridiculous than we are at dangerous. I found this idea really powerful.

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Master Mashup: Viral Marketing from Bob Dylan

Museum 2.0

For example, you can click on "Midtown" on the map, go to Columbus between 89th and 90th, and find a gem like this: Chick: I have to run in here and get more ChapStick. Whether simple or complex, mashups are most successful when they create new value out of the combined content. Guy: You just bought chapstick yesterday.

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Game Friday: Can Your Museum Afford to Play?

Museum 2.0

Yesterday, I turned in my keys and said goodbye to the Spy Museum and to Operation Spy, the narrative, immersive game experience I've been developing/building over the last two years. There are two attractions/experiences that heavily influenced our early thinking: Tomb (Boston), and Adventure (COSI Columbus). It's about economics.

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