article thumbnail

How Nonprofits Have Reframed Their Messaging in the Wake of COVID-19

Connection Cafe

It was a surround-sound approach to make sure that all the messaging was consistent, but tailored to meet the interests and needs of our varying audiences. Imagine living amidst conflict in Yemen, or avoiding your backyard in Colombia because there may be weapons leftover from war that are contaminating your land.

America 49
article thumbnail

Drive Attention and Gain Donations on Facebook with Video Storytelling

NonProfit Hub

Storytelling in a sound-off world. And as such, most of them are watching their videos with sound-off. Due to the muted, auto-playing nature of Facebook videos (and nearly all social networks), videos must work with sound off. The notion of storytelling might seem grandiose. This video works muted or with sound on.