Amy Sample Ward

JANUARY 15, 2010

rootwork : Key element for success, to me, is allowing ppl to speak in own voice, e.g. [link] was abt ppl, not an org. zerostrategist : Google / China comes to mind! realize_ink : Q3: empowerment & ownership. Question #3: What are elements in these examples that are integral to the campaign’s success?

Campaign 108

Campaign Org Social Media Measure 108

Tech Soup

FEBRUARY 17, 2016

It can build on the way people already care about things, but it can also act as a reminder or invitation to like-minded people." " For example, World Wildlife Fund ran a campaign in China to encourage people to drive less. What will get the audience to reconsider or change their minds? Image 2 : Appalachian Voices.

Change 36

Change Help Lebanon Map 36

Tech Soup

FEBRUARY 17, 2016

It can build on the way people already care about things, but it can also act as a reminder or invitation to like-minded people." " For example, World Wildlife Fund ran a campaign in China to encourage people to drive less. What will get the audience to reconsider or change their minds? Image 2 : Appalachian Voices.

Change 36

Change Lebanon Map China 36

Have Fun - Do Good

APRIL 2, 2008

You can see the ripples kind of spreading out, but you don't know whether one ripple caused a tadpole to swim a different direction, you don't know whether a bird flew away because the ripples made it change its mind, you don't know whether a flower that might not have grown in that place now is growing in that place.

Global 44

Global Fund Interview United States 44