Amy Sample Ward

JANUARY 15, 2010

creativegreeniu : and why the 350 campaign worked is because it effectively reached a diverse demographic & moved them to action on a complex goal. rootwork : Key element for success, to me, is allowing ppl to speak in own voice, e.g. [link] was abt ppl, not an org. zerostrategist : Google / China comes to mind!

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Bloomerang

SEPTEMBER 6, 2021

She spends a lot of time doing workshops, helping orgs with communications. In fact, for you, environmental folks listening, special focus on environmental orgs. I mean, this is an example that I’ve also faced is right now I work with a lot of organizations in China, for example, and China doesn’t have social media.

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Care2

JUNE 1, 2009

First, any demographic study of the nation’s donors makes clear that the overwhelming proportion of philanthropic giving comes from people who are middle-aged or older. I cringe when I see the tons of mail environmental orgs send every year. Estimates go as high as half, though I believe the true number is lower. (3) My 2 cents.

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