How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 25, 2008
Rather than simply saying their Cause was "helping orphans in China," LWB specifically picked 10 children dying of heart disease to offer help. We featured the Facebook Challenge in two issues of that. Those funds will help so many orphaned children have the surgeries and other care they need. How did they do it?
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