Tweetathon: Jerry Lewis Meets PBS Pledge Drive To Promote Twitter Book and To Support Clean Drinking Water On Twitter
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 9, 2009
The event takes a television concept from the 1960's, the Jerry Lewis MDA Telethons , which does non-stop celebrity performances and pitching to raise money for charity and puts it on Twitter as well as live streaming on ustream.tv. The Water is Life project got underway to help children in Kenya last November.
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