Channel Jordan Offline Trend 
Connection Cafe
SEPTEMBER 23, 2010
Author: Jordan Viator. Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.
Connection Cafe
JUNE 25, 2010
Author: Jordan Viator. How much is your online fundraising augmenting offline efforts? To properly highlight positive trends and insights pertaining to social media metrics, a regularly updated dashboard containing key metrics over time helps maintain reporting in a scalable fashion. Specific and easy to assess.
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