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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. Despite this, your organization should absolutely celebrate both days with your donors rather than choosing one or the other! and 10 a.m. This season is a great opportunity for themed events.

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Text Fundraising: The Ultimate Guide

Qgiv

Recurring giving is another feature to take into account as recurring donation increases donor retention. While you don’t want to spam your supporters with long texts, you still want your messages to be compelling. Use multiple communication channels to share your text fundraising campaign with your supporters.

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Membership Retention Strategies for Your Nonprofit

Neon CRM

While finding new members is always a priority, member retention is often overlooked—even though it’s less expensive to retain members than to find completely new ones. If you’re interested in building a thriving base of highly engaged members, retention should be a priority. Retention isn’t a once-a-year event.

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How to Create Sustainable Revenue With Recurring Giving

The Modern Nonprofit

Higher Retention. Monthly giving donors have a retention rate of 90%, whereas repeat (but not subscribed) donors fall to 60% and first-time donors drop all the way to 23%. Monthly giving donors have a retention rate of 90%, whereas repeat (but not subscribed) donors fall to 60% and first-time donors drop all the way to 23%.

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Year-End Appeal Guide

The Modern Nonprofit

You should consider your communication strategy which is comprised of what marketing channels you’ll use, the posts you’ll make, and the timing at which they all synchronize. We recommend you use all of the standard marketing channels: your website, your email newsletter, your social media, and direct mail.

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Developing a Nonprofit Communications Plan to Engage Constituents

Neon CRM

These donor personas are also important for determining what type of channels you’ll use to connect with different groups of supporters. Meanwhile, someone who is more like Anna will prefer to interact on social media channels like Facebook or Instagram. By knowing your donors, you’ll also know where to reach them.

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2021 Year-End Appeal Guide

The Modern Nonprofit

You should consider your communication strategy which is comprised of what marketing channels you’ll use, the posts you’ll make, and the timing at which they all synchronize. We recommend you use all of the standard marketing channels: your website, your email newsletter, your social media, and direct mail.

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