Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed. This provides the context you need to understand how your most important advocates and future donors talk about your cause. What Should You Listen For?

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Connection Cafe

FEBRUARY 24, 2016

For example, United to End Genocide (UEG) used social listening to inform their decision on when to ramp up their campaign efforts in Yemen last year. Noticing an uptick in mentions of Yemen by supporters, they responded in an incredibly effective and practical way that resulted in thousands of mentions of the campaign.

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Connection Cafe

AUGUST 26, 2020

But, no matter how noble a cause, a nonprofit is still a business. Imagine living amidst conflict in Yemen, or avoiding your backyard in Colombia because there may be weapons leftover from war that are contaminating your land. While things may not be ideal here in the U.S., imagine living in a refugee camp in Kenya.

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