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Book Club Part 3b: Talking Institutional Change with Elaine Gurian

Museum 2.0

In Puerto Rico and Chile, there are museums made out of posters so that kids in parks can come and visit real art—well, it’s not real art, but you’re getting access to Picasso for $5. If you get diagnosed with cancer you’re going home to look it up. It’s people who are committed to collections and feel like that is threatened.

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Win Back Your Lapsed Donors

Bloomerang

More than likely, though, if a donor stopped giving, there’s been some sort of change in their life. Lapsed donors is an industry term that you use and we use, but the average person walking on the street doesn’t go up to somebody and say, “Hey, I’m a lapsed donor of American Cancer Society,” right?

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