Win Back Your Lapsed Donors
Bloomerang
FEBRUARY 1, 2022
More than likely, though, if a donor stopped giving, there’s been some sort of change in their life. Lapsed donors is an industry term that you use and we use, but the average person walking on the street doesn’t go up to somebody and say, “Hey, I’m a lapsed donor of American Cancer Society,” right?
Let's personalize your content