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Looking forward to 2009

Judi Sohn

Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. Each year, by the end of the retreat we’ve come away with very clear ideas of what has to be done to help us move forward in our mission, and each year we’ve managed to accomplish the goal we set. That’s my resolution.

Cancer 100
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Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing

Beth's Blog: How Nonprofits Can Use Social Media

Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. Take for example, “Buckets for the Cure” fund-raising campaign where Susan G. Komen for the Cure teamed up with KFC (formerly known as Kentucky Fried Chicken). For each $5 bucket (pink!)

Causes 101
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Maximizing Meetings: 3 M’s to Make Event Committee Meetings Meaningful

NonProfit Hub

She leads the Events Strategy Team at Ashley|Rountree and Associates —a nonprofit consulting firm based in Louisville, Kentucky. She also executed the largest, non-political gala in DC raising nearly $3 million with one event. _. More importantly, it takes the focus off the end goal: raising money.