#IFC2015: Viral Fundraising Campaigns One Year Later: What Can We Learn?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 16, 2015
Stephen’s Story was a campaign launched by Teenage cancer fundraiser Stephen Sutton who passed away from cancer, but not before raising several million pounds for the charity as part of his bucket list. His campaign was amplified by other influencers. In August, 2015, the second ALS Icebucket Challenge took place.
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