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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . This is not new for nonprofit folks - looks like some of the items we track in our logic models - at least short-term outcomes for efficiency and effectiveness. Simplified ROI Process: It sort reads like logic model to me.

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Meetup Recap: Jen Burton from Causes on Fundraising and Online Communities

Tech Soup

The model is dependent on you telling your friends and networks what you care about. Case Study: Japanese Cultural and Community Center of Northern California. I was most recently at Digg. At Digg there were a lot of PR issues, and as the community manager there I had to work very closely with PR.

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