Putting the Public Back in PR - New Book from Brian Solis
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
For nonprofits, that tracking donations from social media engagement. I love the quote from KD Paine, "HITS=How Idiots Track Success." It starts with tracking conversation threads or by keyword. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . We know that.
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