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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . Don't have the time to read the entire book cover-to-cover today, but I have a long flight to California on Sunday, this book is high priority plane reading. Simplified ROI Process: It sort reads like logic model to me.

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Meetup Recap: Jen Burton from Causes on Fundraising and Online Communities

Tech Soup

Case Study: Japanese Cultural and Community Center of Northern California. In 1995, the Japanese Cultural and Community Center of Northern California (JCCCNC) used "old school" methods to raise over $600,000 to aid victims of the Kobe earthquake. I was most recently at Digg. Case studies have shown surprising results.

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