From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
The terms “LYBUNT” and “SYBUNT” are often used to segment communications to donors that have given before but not within the current calendar/fiscal year. The hidden gold mine of deeply lapsed donors A certain group of lapsed donors should ALWAYS receive your fundraising materials. These are considered to be “ recently lapsed” donors.
Let's personalize your content