From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
The terms “LYBUNT” and “SYBUNT” are often used to segment communications to donors that have given before but not within the current calendar/fiscal year. Rather than sending a member renewal to lapsed donors with a 20+ year history of gifts, The Audubon Society of Rhode Island gave these long-time members a free one-year membership.
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