Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as [link]. Effective social media outreach takes at least 25 hours of staff time per week, according to the Ditch Digital Dabbling research report. Small donations add up, as Mark Hanis found. Too many contracts become irritating.
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