Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. Reader Bookmarking: This is bookmarked content for later retrieval which is some indication of reader value. . Remember bookmarked items can also influence your blog traffic (positively).

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Here are seven tips to help you start measuring social media efforts. Understand how Google Analytics calculates unique visitors and how Feedburner calculates subscribers , but please don’t get so hung up on the geeky part of measurement that you don’t have enough time to gather insights and apply them. If not, why? If yes, why?

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

Metrics 50

Metrics ROI Measure Content 50