Social Media Adoption: The Line Between Individual/Personal and Organizational
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 12, 2007
This is the Social = Me First meme , I have spoken on widely. The gist of the idea is that people adopt social tools, initially, for some highly personal reasons, but stick with them for the social connectedness that they gain from them. Technology providers also try to avoid getting seduced by the hype cycles. tool after Web 2.0
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