Social Media Adoption: The Line Between Individual/Personal and Organizational
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 12, 2007
This is the Social = Me First meme , I have spoken on widely. This is why companies allow employees to make personal phone calls, why they underwrite education and training, and invest to create pleasant environments. Individuals, notably, adopt them for their own purposes. These costs are real, but accepted. Of YouTube? Of Facebook?
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