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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Lean into what works.

Lesson 59
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Do You Need a “Communications Manager” or a “Community Manager” at Your Nonprofit?

NTEN

More individuals are engaging in online communities, made more mainstream thanks to Facebook and Twitter, due to the new way we now find and filter information: online, often via online communities or community-generated information. I also informally polled the NTEN community. What's the difference?