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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters.

Lesson 59
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The Future of Fundraising: Live Interactive Chat Recap

Tech Soup

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. ACS does this by syncing email appeals with direct mail, online and social media appeals so that they complement one another.

professionals

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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

Depending on your nonprofit’s needs, your branding, web, digital, publishing, and environmental designs can all be connected into a coherent whole to enhance your overall marketing strategy. Style guides help deliver continuity throughout web, print, and promotional materials. Branding and strategy. The design can be simple.

Design 64
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Kevin Danaher of Global Exchange Talks about the Global Citizen Center

Have Fun - Do Good

We have raised enough to go this far, and develop a web site, and materials, and a video, and some staff and outreach, and we have got 100,000 square feet of office tenants lined up. There are groups that are saving the whales, groups that are doing web site development. Our business plan is over 100 pages.

Global 40