Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Having monthly giving programs with regular donation reminders. Creating an always-on text-to-give campaign for impulse donations. Focus on optimizing donation channels for mobile. Lean into what works.
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