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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105
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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

Fun Team Events | Best software for entertainment activities Fun Team Events blends entertainment and philanthropy by offering a distinctive and enjoyable avenue for your donors to support your cause. Some of the tools this platform offers includes customizable event apps, registration and ticketing, live polling, surveys, and analytics.