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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

Lesson 59
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

Consistent nonprofit graphic design across all your platforms and content can help build your organization’s brand and attract and engage wider networks of support over time. Let’s take a deeper dive into each of these types of graphic design: Table of Contents. What are Types of Graphic Design for Nonprofits?

Design 64
professionals

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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

We’ll cover free and low cost tools like Google Analytics, as well as more advanced technologies like HubSpot before discussing how your organization can develop a donor intelligence and engagement strategy that will massively impact your fundraising potential. Learn how to turn a mission moment into an engaging impact story; 4.

Causes 28
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Donor-focused content. By ticking a simple checkbox, a donor can sign up to have their gift repeat every month, skyrocketing their impact! On every page of their site, you’ll quickly see just how much of an impact this organization has! Key Takeaway: Your nonprofit’s website should actively highlight your work’s impact.