Live blogging from the 2011 Millennial Donor Summit: Successfully Going Mobile
Amy Sample Ward
JUNE 22, 2011
50% of Android users under 35, Apple use most under 44, RIM (Blackberry etc.) The average open rate for email is about 10% but with text messages it is 18%. They want to know how their gift will be used. Smartphones are not just for highly educated groups. 90% of mobile subscribers in the US have internet-ready phones.
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