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What actually happened: Apple Mail Privacy Protection

M+R

We saw some of the impacts of these changes in this year’s Benchmarks. Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. But you know who else doesn’t read emails in the spam folder?

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New Google and Yahoo Standards for Email

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Now here’s the bad news: if you don’t get on board with the new requirements, you’re likely to see your emails going to spam. How to check your SPF, DKIM, and DMARC authentication The easiest way to do this is with an account using Gmail’s inbox (whether that’s an @gmail.com address or one using Google Apps). Sigh of relief!)

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