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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The median click-through rate for an advocacy email was 4.2%; the median rate for a fundraising email was 0.47%. The number of gifts rose by 20%.

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Nonprofit Research Collaborative Releases First Report | Nonprofit.

sgEngage

The coalition includes the Center on Philanthropy at Indiana University , GuideStar USA , the Foundation Center , the Urban Institute’s National Center for Charitable Statistics , the Association of Fundraising Professionals and Blackbaud. This approach provides more useful benchmarking information than repeated cross?sectional