The State of Online Fundraising
NTEN
SEPTEMBER 24, 2009
" They probably said the same thing about Facebook, Twitter, and other social media tools. Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Here's your official wake-up call.
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