Live Blogging: 09NTC Mapping Your Social Media Strategy
Amy Sample Ward
APRIL 27, 2009
industry benchmarks. Learning: evaluating what is being said and what information is needed. ARC - social media team evaluate/watch everything and then send summary and highlights to team. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.
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