The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Certainly, nonprofit marketers could use it in the marketing channels and customer relationship blocks to set up a hypothesis and do experiments – and use what they learn to get better results. A/B testing is one technique and you don’t have to be a math genius to apply it. Here is a case study of Red versus Green.
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