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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

95% of human thought, emotion and learning happens without our conscious awareness. According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness. Brain scans show people’s brains light up in the emotional areas when they see the mean.

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How To Increase Profits Through Gender-Balanced Leadership

Eric Jacobsen Blog

Furthermore, Greenwell shares that at the current rate of change, most readers of her book this year will be dead before gender balance hits fifty percent. And, the fact of the matter is, explains Greenwell, "Hardwiring in the brain is different for men and women. Be aware of any tendency to not speak up. Stop apologizing.

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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

Increase brand awareness. When people read stories , chemicals like dopamine and oxytocin are released in their brains. Monthly donors are shown to have a retention rate of 90% compared to the average of 46% , so encouraging these contributions can increase your organization’s retention rate as a whole.

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20 Incredibly Easy Online Fundraising Ideas and Expert Tips

Bloomerang

Increase brand awareness. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Throughout the drive, you can share information about matching gifts using communication platforms like social media, email, and your website to spread awareness of these programs.

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Converting Emotional Donors to Monthly Donors

Connection Cafe

That donation they sent you gave their brains a shot of happiness chemicals. Donor retention rates are higher with monthly donors, 70% compared to 40-50% for single gift-makers. It requires more “you” than “we/us” in the messaging (a good rule of thumb: you/us ratio in a message of 3/1). That adds up.

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