Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 17, 2009
Online "values" advocacy is an especially neglected area of opportunity, adds McPherson, who wrote the recently published book "Digital Giving: How Technology is Changing Charity." If you are a small NPO that has primarily depended upon major and planned gifts as well as grants online fundraising will be found income.
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