Jon Husband, Guest Post: The New Realities of Engagement – Stories That Drive Action Planning and Implementation
Beth's Blog: How Nonprofits Can Use Social Media
JULY 14, 2009
People take the ideas and start to do things with the idea – this phase is crucial in a new paradigm. To get beyond the Innovators and Early Adopters to the Early Majority, these stories have to have an institutional sponsor ( community-or-purpose-based or community-related ) that the Early Majority can trust. .
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