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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Donation History: Identify segments of donors by frequency of gifts, amount of giving, or those who may need to be reengaged. Persona Development Now that you have a lot of really insightful data, it is time to create the avatar of who your ideal donor is. Let’s explore an example. She does not have a lot of free time.

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[VIDEO] The Board’s Role in Fundraising & Resource Development

Bloomerang

But she’s been in your shoes, like I said, being a leader of an organization and also raising a ton of money and does a lot of these trainings. So when I’m talking about giving generously, board members need to make their own personal gift. ” Others are saying, “I am asking for money.”

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