Avatar Disaster Measure Raise 
Beth's Blog: How Nonprofits Can Use Social Media
JULY 5, 2007
"Measuring ???engagement??? The intent of the Red Cross venue is to give visitors a taste of the atmoshpere in disaster areas, how hard it can be to reach a relieve post and thus try to raise commitment to the organisations work. Rik Riel is has also written about this and has described it as "avatar engagement."
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 25, 2008
We also encouraged people to change their avatars (see above). We hoped to created more awareness of the need for support for all of those affected by recent disasters. Our key objective was to make a viral splash, to spread dynamic content, to increase donations to the ARC Disaster Relief Fund. How did you implement it?
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