Avatar Disaster Fund Measure 
Beth's Blog: How Nonprofits Can Use Social Media
JULY 5, 2007
"Measuring ???engagement??? The island is a presentation of the Dutch Red Cross and the Dutch Fund for Disability Sports. The intent of the Red Cross venue is to give visitors a taste of the atmoshpere in disaster areas, how hard it can be to reach a relieve post and thus try to raise commitment to the organisations work.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 25, 2008
We also encouraged people to change their avatars (see above). We hoped to created more awareness of the need for support for all of those affected by recent disasters. Our key objective was to make a viral splash, to spread dynamic content, to increase donations to the ARC Disaster Relief Fund. How did you implement it?
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