Nedra Weinreich: Social Marketing Guru
Beth's Blog: How Nonprofits Can Use Social Media
JULY 6, 2006
social marketing,??? which has been used since the early 1970s to refer to a specific marketing discipline, is being hijacked to mean something else entirely with the rise of things like social network marketing. whether formal, like focus groups and surveys, or informal is imperative in order to create an effective strategy.
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